The Australian Road Safety Foundation (ARSF) has recently launched a well received and inexpensive scheme to prevent road accidents involving children using stickers. The simplistic campaign allows people to purchase stickers for a nominal fee and stick them to bins.
Cheap & efficient
The campaign by the ARSF has encouraged many Australian parents to purchase life sized stickers of children for $10 and then place them on bins in front of their home. A very inexpensive option, the stickers portray children running or playing. With bins usually placed near the roadside (particularly when a collection is due) the scheme aims to remind drivers to take care in residential areas after spotting the easily visible deterrents.
The scheme was organised following a rise in road accidents involving children in 2015, resulting in the deaths of 242 children on Australian roads. This figure is up from 223 the year before. The chief executive of the ARSF, Russell White, explained that no matter what side of the bin, which side of the road or which direction the stickers were facing, the visual impact would still be there. He said:
“When we look at road safety generally, we look at figures and numbers, but what we often overlook is the human face behind that.”
“The stickers put the human element to the potential situations we can find on the roads we travel each day. It’s the streets around our suburban areas which we are the most familiar with and often the most complacent with.”
The stickers on the bins which are rolled out once a week, not only display the pictures of children, but also the speed limit for the area (Australia being 50kph in many streets). The question raised during this test phase over here is “would this work here?” The idea is simple and cost effective. While the scheme itself would not prevent all accidents in residential areas (here or in Australia), it could serve as a quick reminder to those driving to watch their speed and watch for children.
Sincere Law’s Head of Catastrophic Injury, Chris Walker, believes a campaign like this would be beneficial for children’s safety in the UK. He told us “Any effort to stop deaths on roads, particularly young children who have their whole life ahead of them, is a good thing. Stickers are inexpensive and don’t require a lot of input from a user, but they get the message across simply. It would be good to see this brought to the UK.”
Sincere Law has dealt previously with injuries occurred on roads to children, both fatal and non fatal. Regardless of fatalities, it can hold very adverse effects on the family involved and those in the driver’s seat who caused it.
Help is available
If you have experienced an accident on the road whether it involves your child, a family member’s child or a friend’s child, you can contact Sincere Law for expert advice. We deal with serious and catastrophic injuries which often require extra input and care in order to help alleviate the problems caused by serious incidents.
If you’d like hassle free advice please call one of our expert team on 0800 092 2896 or get in touch via our contact page. Alternatively, you can arrange for us to call you back at a time that suits you by using our callback form.
At Sincere Law, we strive to look after all of our clients and their families with caring, conscientious legal assistance from start to finish. We look to provide the best possible quality of life for all serious injury victims under our legal care, so please call today and see what we can do for you.